Features of the hotel business. Small hotels.
The main feature and competitive advantage of any small hotel is an individual attitude to each client. Large hotels are trying to maximize and unify business processes, which leads to the feeling that the business is running on the stream. Many guests do not like it. A person wants a special relationship to himself, wants to feel at home. Here a small hotel can satisfy the needs of customers.
In a small hotel it is easier to create coziness and home warmth. Often, the staff of a mini-hotel knows its guests and their habits, which allows you to create a higher level of service without extra costs.
The price range of mini-hotels is comparable to medium and large hotels. The market dictates its own conditions and prices can vary only depending on the class of mini-hotels. At the same time, it is very important to monitor the ratio “price-quality”. Unreasonably high prices can seriously damage business development.
A fundamental factor in the well-being of the hotel business is the staff. If the hotel is not quite cheap, then to maintain an appropriate level of service, the number of staff must match the number of rooms. If the hotel claims 4-5 stars, the number of staff exceeds the number of rooms. It should be borne in mind that the staff must be properly recruited, trained and constantly maintained at a high professional level. This entails considerable costs, which also need to be taken into account when planning, otherwise, business development is out of the question.
Another large-scale difficulty for small hotels is the large variable costs of maintaining small rooms. Frequent change of guests means frequent change of linen and room cleaning. The way out in this case is to unite several mini-hotels in an association or hotel chain. With this approach, it is possible to jointly purchase consumables at wholesale prices, receive discounts on advertising, and conduct more profitable joint training of personnel.
We should not forget about the seasonality, on which the hotel business is very dependent. At the same time, most often large hotels suffer from seasonality. Often there are not enough places in Moscow hotels in the summer, and in winter most of the rooms are empty. Because of this, large hotels have to reduce costs in various ways. Small hotels are less susceptible to the seasonality factor, in which their additional competitive advantage is manifested.